JEWZY CINEMA & TV
The Brief
A client with a new concept in Video on Demand and Streaming to a specific audience in the US asked me to help develop a Vimeo-based TV and video streaming service with a distinct ‘Jew-ish” flavour. He had already had initial ‘not quite original’ brand work done by another agency and JEWZY was born.
My Role
As a User Experience Consultant, my role, one of design and operational oversight, was to customise the default Vimeo service to provide a “Netflix” style front-end and enhance the assets provided by some of the more fringe TV and movie production companies and to encourage investors through captivating and intuitive design.
​
Taking the default and random nature of the delivered Video and Graphical assets, I customised a new Vimeo interface whilst maintaining and enhancing the existing brand to ensure a more coherent UX interface.
The Work
The below provide a brief view of some of the work completed as part of the customisation, asset managament and promotional work I completed whilst working with the team from Jewzy.
Assets Management
UX and UI Design
One of the sitemaps that helped manage genres
Browsing Titles within a genre
One of the sitemaps that helped manage genres
Promotions and Pitches
The Challenges and Major Accomplishments
-
Created a common UX and IA interface using VIMEO defaults and video assets available
-
Generated a concise but flexible set of genres and categories
-
Utilising the full Adobe Suite, I cut new trailers, designed new promo material
-
Create all the assets for a brand new digital only Film Festival - American Jewish Film Festival
-
Created promotional video assets from the films using Adobe Premiere Pro.
-
Created a Prototype (Access Code: 123456) of the streaming service used to promote the service with investors.
-
Use assets available to design enticing promotions for films and Service
-
Won a pitch to host a Telethon in the US for an American charity - was responsible for pitch plan, and mood board ideas.
-
Enhanced the brand to encourage £100K investors and make the entire proposition more appealing
-
Created the brand and other assets for the first successful online only Film Festival, The American Jewish Film Festival, “The Jewzys”
CONTACT ME
I am here to help you with any digital strategic concerns you and your business may have and, working with you, create intuitive designs that meet your user's needs and business requirements.
If you have any questions please feel free to drop me a line.
​
Tel: 44 - 7790 697639
