I'M
ED Birchmore.
UX DESIGNER & INFORMATION ARCHITECT
(And Occasional Walker)
01 MY WORK
An example of some of my previous work
Managed all User Experience for all HSBC’s Global Corporate customers while transitioning from legacy to new payment systems
I worked from a strategic perspective, designing possible future fintech advances, as part of a comprehensive Design initiative
Worked as a consultant focussing on the company’s partnership teams efforts to innovate and pitch new insurance products to clients.
Managed all User Experience for all HSBC’s Global Corporate customers while transitioning from legacy to new payment systems
02 Experience
NOV 2024 - FEB 2025
UX / UI Designer
Responsible for performing an IA and UX Audit and producing a comprehensive UX proposal for
this leisure and travel company and then leading the redesign of site structure and UI, User
testing through to hand-over to dev team.
JUN 2022 - NOV 2024
Product Design (Part Time)
Responsible for designing and developing and operational strategy for a new Vimeo-based TV and Film streaming service for a UK Client and their US platform
JAN 2017 - NOV 2019
Global UX Manager
Leading a team that was responsible for all UX for HSBC's Global Corporate Payments Programme. Ensuring the best UX for Corporate customers while transitioning from legacy to new payment systems.
NOV 2016 - DEC 2016
Senior UX Consultant
Conducted a comprehensive audit and review of structure of site for prospective and existing customers. Produced a concise roadmap, Personas, Scenarios and User Journeys
APR 2016 - OCT 2016
Senior UX Strategic Consultant
Consultant in the company's Partnership Team that provided innovation and guidance to Corporate Clients such as Barclays and TSB.
OCT 2014 - DEC 2015
Senior UX Consultant
Led process to champion Customer Experience for E2E journeys. Introduced the Project team to new trends, technologies, and capabilities that may add insights to business priorities and planned projects
Please see my CV or Linkedin Profile for more roles
03 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
FIGMA
AXURE RP
ADOBE PHOTOSHOP
CHAT GPT
ADOBE ILLUSTRATOR
FIREFLIES AI
70%
95%
80%
80%
60%
60%
04 client list
A Seasoned and successful UX Consultant, Architect and designer with over 27 years of experience across digital services on client side and agency side in public and private industries, serving high-profile, globally recognised brands in multiple regions.
CONTACT ME
I am here to help you with any digital strategic concerns you and your business may have and, working with you, create intuitive designs that meet your user's needs and business requirements.
If you have any questions please feel free to drop me a line.
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Tel: 44 - 7790 697639
