As UX Consultant for I completed a full UX review, including assessing the structure of the site, creating personas and applying them to identified scenarios. I also designed user journeys to help answer hypotheses such as “if I enable a user to customise a new vehicle, they are more likely to purchase the vehicle”. It was important to prove and/or disprove these hypotheses by performing user testing and research.

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The challenges included:

• The existing website’s navigation was not intuitive, and users found it difficult to find what they were looking for.

• Best practices in Information Architecture or User Experience had never been applied

• Little was known about the visitors to the site; the analytics did not reflect what business thought they knew.

• Authenticated users had few visual or logical prompts to identify what services were available